Retail Bag

Retail Bag Design: Tory Burch

Date: 1/12/17

1. How do you believe your design relates to the corporate Identity of your company?

I do believe my design relates to the corporate identity because my bag is classy with only two colors being used. The designs that are spread around the bag are elegant and the design choice is similar to a Tory Burch shopping bag.

2. How does your bag portray the “holiday”?

My bag portrays “holiday” because my color choice is red and white and they are considered holiday colors. Also I used pine sprigs and snowflakes, which also relate to the holidays and wintertime.

3. Do you think that the company you designed for would really use your bag? Why or why not?

I think they would because it relates to the cooperate identity being classy and simple.

4. What makes your bag Unique and Different?

My bag is unique because of what images I used to design my bag. Most people used Santa hats and Christmas trees or lights and I decided to use pine sprigs and snowflakes.

5. Describe the process in which you took to create the bag? (From beginning to end)

I decided that I wanted my bag to be red with white text and design. I also knew I wanted to use snowflakes, but there just needed to be something else, so I added pine sprigs for some more texture. So, I scattered the snowflakes and sprigs around my bag for my design.