ESMA

What is a ligature logo?

Ligature means to tie. Letters that are tied make a compact signature perfect for companies that are known mainly by their initials.

How would describe the corporate identity of ESMA in 5 words?

1. Innovative

2. Classic

3. Hip

4. Diverse

5. Edgy

Which logo out of the two do you feel is the strongest and why?

My first logo is my strongest because I feel it identifies more with Epic Records. It is clean cut, with a classic font and has a simple design, which simple designs are trendy now.

If you had no requirements or restrictions how would your logo look different?

My logo would probably have graphics in it because I feel graphics can make a logo stronger and convey the point of the company easier.

Explain which ligature techniques you have demonstrated on each logo:

In my first ligature I removed s stroke of the “A” and attached it to the “M” and in my second logo I removed one of the legs on the “M” and made some of the letters transparent.